I was typing up some email thoughts following a meeting with Kaon Interactive yesterday and used the phrase, “perceived innovation quotient.” It got me thinking that most people would say, “What the heck does that mean? You just made that up.” Perhaps, but in my head it made perfect sense.
The perceived innovation quotient’s fundamental starting place is in the definition of “quotient.” Used in the context of my thought as, “the magnitude of a specified characteristic or quality.” (www.m-w.com)
Breaking it down – I mean that some people get extra credit in the innovation department if the way they present something is perceived as innovative. Regardless of the value of core content or technology. This works both ways. Unbelievably cool technology or content could suffer as a result of the perceived innovation quotient if their presentation seems old school or suffers from bugs/glitches. So many sales demos go awry because of the perceived innovation quotient.
So there you have it. Do you suffer from the perceived innovation quotient in your business?
Re: Kaon Interactive – if you haven’t checked them out, you should. Using their technology relieves you of having to worry about negative perceived innovation quotient. It highlights your business story, solutions, and products and crosses many technology mediums. Their technology is cool and they’re expanding it daily.
