While working on a community strategy presentation last week, I created a slide titled, “2010 — the ‘tion year.” You know — as in…organizaTION, integraTION and proliferaTION. It was my attempt to tie together and simplify the disparate activities that are going to clutter social media and community strategies in 2010.
2010 is a pivotal year [...]
Archive for December, 2009
2010 – the ‘tion year for community & social media
December 30th, 2009
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Community does NOT need a Kitchen Sink
December 17th, 2009
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Let’s face it.
If you are an enterprise with a traditional website, your community is probably now the most trafficked section – especially if you are doing any support or product idea sharing. It is going to be very tempting to add a bunch of “stuff” to your community just to get it some exposure by [...]
What is the one item you need in your 2010 marketing/brand budget?
December 6th, 2009
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What is the one item you need in your 2010 marketing/brand budget?
I’ll give you some hints.
Apple has used them for many, many years.
They come in varying shapes, colors and sizes.
They are typically affixed to things.
Have you figured it out yet?
Did you guess notebook bumper stickers?
That’s right. Notebook bumper stickers. The rainbow Apple logo was designed [...]
