Archive for the ‘Social media’ Category

They want to hire you AND your best friend.

March 5th, 2010 7 Comments

A recent Tweet string with @wileyccoyote inspired this post. It went something like this…

I am not currently in the job market looking for a position, but I was as recently as January 2010. I also have many (more than I can count on one hand) friends and family members in the job market. And, many [...]

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Posted in Community, Job search, Social media, Technology, Work |

2010 – the ‘tion year for community & social media

December 30th, 2009 No Comments

While working on a community strategy presentation last week, I created a slide titled, “2010 — the ‘tion year.”  You know — as in…organizaTION, integraTION and proliferaTION. It was my attempt to tie together and simplify the disparate activities that are going to clutter social media and community strategies in 2010.
2010 is a pivotal  year [...]

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Posted in Community, Social media | Tags: , ,

Community does NOT need a Kitchen Sink

December 17th, 2009 No Comments

Let’s face it.
If you are an enterprise with a traditional website, your community is probably now the most trafficked section – especially if you are doing any support or product idea sharing. It is going to be very tempting to add a bunch of “stuff” to your community just to get it some exposure by [...]

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Posted in Community, Social media | Tags: , ,

What is the one item you need in your 2010 marketing/brand budget?

December 6th, 2009 3 Comments

What is the one item you need in your 2010 marketing/brand budget?
I’ll give you some hints.

Apple has used them for many, many years.
They come in varying shapes, colors and sizes.
They are typically affixed to things.

Have you figured it out yet?
Did you guess notebook bumper stickers?
That’s right. Notebook bumper stickers. The rainbow Apple logo was designed [...]

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Posted in Social media, Work | Tags: ,

Six finger silent treatment for marketers

November 12th, 2009 No Comments

During the pilot of “Cougar Town” (Judge me. It’s OK. I think it’s a funny show!) Courtney Cox gets angry at one of her co-stars and holds up six fingers. Five on one hand and just the thumb on her other. Her co-star quickly retorts, “Oh, what? So now we’re not talking for six minutes?” [...]

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Posted in Friends, family and me, Social media, Work | Tags:
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