Let’s face it.
If you are an enterprise with a traditional website, your community is probably now the most trafficked section – especially if you are doing any support or product idea sharing. It is going to be very tempting to add a bunch of “stuff” to your community just to get it some exposure by [...]
Archive for the ‘Social media’ Category
Community does NOT need a Kitchen Sink
December 17th, 2009
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What is the one item you need in your 2010 marketing/brand budget?
December 6th, 2009
3 Comments
What is the one item you need in your 2010 marketing/brand budget?
I’ll give you some hints.
Apple has used them for many, many years.
They come in varying shapes, colors and sizes.
They are typically affixed to things.
Have you figured it out yet?
Did you guess notebook bumper stickers?
That’s right. Notebook bumper stickers. The rainbow Apple logo was designed [...]
Six finger silent treatment for marketers
November 12th, 2009
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During the pilot of “Cougar Town” (Judge me. It’s OK. I think it’s a funny show!) Courtney Cox gets angry at one of her co-stars and holds up six fingers. Five on one hand and just the thumb on her other. Her co-star quickly retorts, “Oh, what? So now we’re not talking for six minutes?” [...]
What were YOU doing two Thursdays ago? It’s tied to your social media success.
November 10th, 2009
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Before getting to how this post relates to success or failure in social media, I have to set a bit of context.
Self-inflicted memory loss – seriously?
You see, I have a good friend who amazes me. He remembers the most specific details about all the people in his life. He can rattle off birth dates, phone [...]
It’s like walking with a lit match
November 3rd, 2009
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Light a match and walk with it. Walk too slowly and the matchstick burns quickly. You will end up with burnt fingers. Walk too fast and you will extinguish the flame. The key is to keep an eye on the environment around you and walk at a steady enough pace to keep it burning long [...]
