There are two aspects of human nature that are always fascinating to me. The first is that people, generally speaking, rarely take immediate action when they have a positive customer experience. The second is that people, again generally speaking, rarely like to say bad things to someone’s face. Combine those two aspects of human nature [...]
Archive for the ‘Web marketing’ Category
It’s like walking with a lit match
November 3rd, 2009
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Light a match and walk with it. Walk too slowly and the matchstick burns quickly. You will end up with burnt fingers. Walk too fast and you will extinguish the flame. The key is to keep an eye on the environment around you and walk at a steady enough pace to keep it burning long [...]
@TheCr – The Community Roundtable LIVE!
October 26th, 2009
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Last Friday I participated in my second live lunch event sponsored by The Community Roundtable. During the lunch, Rachel Happe (@rhappe) and Jim Storer (@jimstorer) asked us what we thought the most important part of being a community manager is and to describe it. There were many thought provoking responses. In the end, I settled [...]
Posted in Job search, Social media, Technology, Web marketing, Work | Tags: The Community Roundtable
A new box of crayons blog
October 25th, 2009
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A new 64-count box of crayons sits on the table in front of me. I crack the lid, thinking about how I only have 64 of the 120 core Crayola ® crayon colors. I think, too, about the more than 400 colors they have introduced since 1903. For years I have been fascinated with their [...]
