Archive for the ‘Work’ Category

They want to hire you AND your best friend.

A recent Tweet string with @wileyccoyote inspired this post. It went something like this…

I am not currently in the job market looking for a position, but I was as recently as January 2010. I also have many (more than I can count on one hand) friends and family members in the job market. And, many [...]

Job hunt not going well? Maybe it’s the reflection in the mirror.

Not your physical reflection. The less tangible harder-to-control reflection. The emotional one.
It is a very difficult job market and you must be prepared for:
1.) Organizations that have been bootstrapping their workload and are starting to get burnt out. And although they WANT to hire, they are often times waiting on company performance and looser budgets [...]

What is the one item you need in your 2010 marketing/brand budget?

What is the one item you need in your 2010 marketing/brand budget?
I’ll give you some hints.

Apple has used them for many, many years.
They come in varying shapes, colors and sizes.
They are typically affixed to things.

Have you figured it out yet?
Did you guess notebook bumper stickers?
That’s right. Notebook bumper stickers. The rainbow Apple logo was designed [...]

Job hunting? Sleep through Thursdays.

I’ve been in the job market for 4+ weeks now. It’s an odd market. I am both lucky to be in it, and — at the same time — very unfortunate because employers are tapped for resources, hiring cycles are longer and we’re coming to the end of the year.
Give it a chance. This really [...]

Six finger silent treatment for marketers

During the pilot of “Cougar Town” (Judge me. It’s OK. I think it’s a funny show!) Courtney Cox gets angry at one of her co-stars and holds up six fingers. Five on one hand and just the thumb on her other. Her co-star quickly retorts, “Oh, what? So now we’re not talking for six minutes?” [...]